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Venue Hire Agreement Process (Standard - Flat Fee)

1. WHEN TO USE THIS CONTRACT TYPE

Use Standard Venue Hire Agreement for:

  • Established promoters with proven track record
  • Events with reliable minimum attendance (60+ people)
  • Promoters willing to pay upfront flat fee
  • Events where promoter wants to retain all ticket revenue
  • Promoters with sufficient marketing capability/budget

DO NOT use for:

  • Unproven/new promoters (use Performance Agreement)
  • Small events unlikely to justify flat fee
  • Workshop/daytime events (use Workshop Agreement)
  • Events where promoter cannot afford upfront payment

Economic Threshold:

  • Promoter must reasonably expect 60-80k THB total revenue to justify this model
  • Break-even for promoter: ~80-100 people with 500-600 THB average spend per person

2. PRE-BOOKING QUALIFICATION

2.1 Initial Inquiry Assessment

Responsible: Booking Team (Eddie, Roy, or designated booker)

Actions:

  1. Receive inquiry (email, DM, in-person, phone)
  2. Determine event type and promoter profile
  3. Check calendar availability for requested date
  4. Assess if Venue Hire is appropriate model
  5. Request the following information:
    • Promoter name and company details (if applicable)
    • Event concept and target audience
    • Expected attendance and ticket pricing
    • Previous event history
    • Marketing budget and plan
    • Technical requirements

2.2 Qualification Criteria

Responsible: Booking Team + Eddie (final authority)

Evaluate:

  • Promoter has produced successful events before
  • Expected attendance: 60+ people minimum
  • Clear marketing plan with budget
  • Promoter understands 35k fee + potential add-ons
  • Event concept fits Speakerbox brand

Strong Candidate Indicators:

  • Established event series or promoter brand
  • Social media proof of previous events
  • Realistic attendance projections based on history
  • Professional communication and preparedness
  • References from other venues (if new to Speakerbox)

Red Flags (Decline or Require Eddie Approval):

  • No previous event production experience
  • Unrealistic attendance expectations
  • Insufficient marketing plan or budget
  • Cannot afford 35k upfront
  • Event concept doesn't fit venue brand/license

3. BOOKING CONFIRMATION & CONTRACT PREPARATION

3.1 Verbal/Email Confirmation

Responsible: Booking Team

Actions:

  1. Once date is tentatively agreed, send confirmation email containing:
    • Date and time confirmed (load-in, doors, show start, curfew)
    • Venue hire fee: 35,000 THB + 7% VAT = 37,450 THB
    • Security bond: 5,000 THB (refunded 7 days post-event if no damages)
    • Payment schedule:
      • 50% deposit due upon signing
      • 50% balance due 3 days before event
      • Security bond due 7 days before event
    • What's included:
      • FOH engineer + lighting operator (from 16:00)
      • Full backline, PA, lighting
      • Door staff and 2 security guards
      • Fully staffed bar
    • Potential add-ons:
      • Extra security (if >100 guests): 1,500 THB per guard
      • Front room ticketing desk: +15,000 THB
      • Load-in/load-out extensions: 3,000 THB per hour
      • Graphic design: 1,500 THB per hour (optional)
    • Promoter retains ALL ticket revenue
    • Marketing: Promoter responsible, venue can collaborate
    • Next steps: contract to follow

3.2 Contract Generation

Responsible: Operations/Admin Team

Actions:

  1. Open Venue Hire Agreement template (35k version)

  2. Fill in the following fields:

    • Section 1 (Parties):

      • Venue Representative: Eddie Mellor
      • Promoter Name: [Full legal name or company]
      • Promoter Tax ID/UEN: [If company]
      • Promoter Address: [Full address]
      • Promoter Representative: [Contact name]

    • Section 2 (Event Details):

      • Event Date: [DD/MM/YYYY]
      • Event Start Time: [Usually 20:00]
      • Curfew: [Usually 01:30 hard stop]

    • Section 3 (Fees):

      • Venue Hire Fee: 35,000 THB (+ 7% VAT)
      • Security Bond: 5,000 THB (no VAT)

  3. Review accuracy of all standard clauses

  4. Add any special terms agreed verbally (document in separate line item)

  5. Save contract as: VENUE_HIRE_AGREEMENT_[PROMOTER_NAME]_[DATE].pdf

3.3 Contract Delivery & Signature

Responsible: Booking Team

Actions:

  1. Send contract via email with signature platform (e.g., DocuSign, PandaDoc) OR via email for manual signature
  2. Email should include:
    • Attached contract
    • Request for countersignature
    • Deadline: Sign and return within 5 days to hold date
    • Payment instructions: Deposit due upon signing (18,725 THB including VAT)
    • Bank account details for transfer
    • Contact for questions
  3. Log in booking system (Noco):
    • Contract sent date
    • Contract status: "Awaiting Signature"
    • Payment status: "Awaiting Deposit"
  4. Follow-up: If no response within 2 days, send reminder
  5. If unsigned after 5 days: Date is released unless extension agreed

3.4 Deposit Payment Processing

Responsible: Operations/Admin Team

Critical: Date is NOT confirmed until deposit is received AND contract is signed.

Actions:

  1. Monitor for deposit payment (bank transfer)
  2. Upon receipt:
    • Verify amount: 18,725 THB (or 50% of total hire fee + VAT if different)
    • Match payment to event booking
    • Issue receipt/tax invoice via FlowAccount:
      • Line item: "Venue Hire Deposit - [Event Name] - [Date]"
      • Amount: 18,725 THB (including VAT)
    • Send receipt to promoter via email
  3. Update Noco booking system:
    • Payment status: "Deposit Received"
    • Payment date
    • Payment method
    • Receipt number
  4. If signed contract also received:
    • File contract in Google Drive: Contracts/Venue Hire/[YEAR]/[PROMOTER_NAME]_[DATE].pdf
    • Contract status: "Signed & Deposited" (CONFIRMED)
    • Add event to master calendar
    • Create event folder: Events/[YEAR]/[DATE]_[PROMOTER_NAME]/

If deposit NOT received within 7 days of contract signing:

  • Send payment reminder
  • Date remains on hold but NOT confirmed
  • After 14 days: Date released if no payment

4. PRE-EVENT REQUIREMENTS & COORDINATION

4.1 Balance Payment Collection (T-minus 7 to 3 days)

Responsible: Operations/Admin Team

Actions:

  1. T-minus 7 days: Send reminder email:

    • "Remaining balance due in 4 days (3 days before event)"
    • Amount: 
    • Bank details
    • Security bond also due: 5,000 THB
    • Total due: 

  2. T-minus 3 days deadline:

    • Monitor for payment
    • If NOT received by deadline:
      • Immediate action: Contact promoter
      • Grace period: 24 hours
      • If still unpaid: Event may be cancelled per contract Section 4

  3. Upon receipt of balance + security bond:

    • Verify amounts
    • Issue receipt/tax invoices via FlowAccount (separate invoices):
      • Invoice 1: Venue Hire Balance
      • Invoice 2: Security Bond (5,000 THB, no VAT)
    • Send receipts to promoter
    • Update Noco: Payment status "Fully Paid"

4.2 Marketing & Promotion Coordination (T-minus 30-14 days)

Responsible: Marketing Team + Promoter

Actions by Venue:

  1. If requested/paid: Graphic design services (1,500 THB/hour)
  2. Add event to:
    • Speakerbox website calendar
    • Facebook event (if promoter provides content)
    • Instagram (cross-promotion)
  3. Provide promoter with:
    • Venue branding guidelines (if they're creating content)
    • Social media tags (@speakerboxlive)
    • Event hashtags

Actions by Promoter (Their Responsibility):

  1. Create all marketing materials (unless paying for venue design)
  2. Handle all social media promotion
  3. Manage ticket sales and pre-sales
  4. Keep venue informed of ticket sales progress

Monitoring:

  • Check in with promoter at T-minus 14 days
  • Ask for attendance estimate
  • Flag if numbers look very low (potential cancellation discussion)

4.3 Ticketing Desk Location Confirmation (T-minus 14 days)

Responsible: Operations Team (Kop) + Promoter

Critical Decision Point:

Standard (Included in flat fee):

  • Ticketing desk at Live Room entrance (backstage doors)
  • Security guards at Live Room entrances checking tickets
  • Front room ("Speakeasy") remains open to general public

Front Room Option (+15,000 THB):

  • Ticketing desk at front entrance (main door)
  • Entire venue becomes ticketed event
  • Additional security and staff required
  • Loss of front bar revenue
  • Requires confirmation and payment of additional 15k

Actions:

  1. Contact promoter: "Confirm ticketing desk location"
  2. Explain cost implications if they want front room
  3. If front room requested:
    • Issue additional invoice: 15,000 THB + VAT = 16,050 THB
    • Payment due 3 days before event
    • Update total event cost in booking system
  4. Update event runsheet with ticketing setup location

4.4 Technical Requirements (T-minus 14 days)

Responsible: Operations Team (Kop) + FOH Engineer

Actions:

  1. Contact promoter to request:
    • Stage plot
    • Input list
    • Technical rider for each act
    • Backline requirements (beyond venue standard)
    • Special requests (fog, lighting cues, pyro, etc.)
  2. Review requests against venue capabilities:
    • Included: Standard backline, PA, lighting
    • Possible with notice: Special effects (fog, hazer)
    • Not available: Any gear beyond venue inventory
  3. Communicate any limitations or additional costs
  4. Confirm load-in schedule:
    • Venue available from 14:00
    • Load-in time: [Usually 14:00-16:00]
    • Soundcheck time: [Usually 16:00-19:00]
    • Doors open: [Usually 19:30-20:00]
    • Show start: [Usually 20:00-21:00]
    • Curfew: 01:30 (hard stop, non-negotiable)
    • Load-out completion: 02:00
  5. Extension requests:
    • If promoter needs extra time (before 14:00 or after 02:00)
    • Rate: 3,000 THB per hour
    • Must be agreed and paid in advance

4.5 Attendance & Security Planning (T-minus 7 days)

Responsible: Operations Team (Kop)

Actions:

  1. Request attendance estimate from promoter:
    • Pre-sale ticket count
    • Estimated door sales
    • Total expected attendance
  2. Calculate security requirement:
    • Formula: (Expected Attendance ÷ 50) = Guards needed
    • Example: 150 guests = 3 guards needed
    • Included: 2 guards (covers up to 100 guests)
    • Additional cost: 1,500 THB per extra guard
  3. If extra security required:
    • Notify promoter immediately
    • Issue invoice for extra guards
    • Payment due before event
    • Book security guards
  4. Log security cost in event budget tracker

4.6 Under-18 / Under-20 Policy Briefing (T-minus 7 days)

Responsible: Operations Team (Kop)

Actions:

  1. Send formal reminder to promoter:
    • Under-20s: NOT ADMITTED (Speakerbox policy)
    • Under-18s: MUST EXIT BY 20:00 (Thai law, non-negotiable)
    • Enforcement: Door staff will check IDs strictly
    • Liability: If venue raided with minors present after 20:00, promoter liable for fines (per contract Section 8)
  2. Confirm promoter understands and accepts
  3. Document confirmation in event notes

4.7 Event Runsheet Creation (T-minus 3 days)

Responsible: Operations Team (Kop)

Actions:

  1. Create detailed event runsheet including:
    • Load-in time and access details
    • Soundcheck schedule (if multiple acts, specify order)
    • Doors open time
    • Show start time
    • Set times for each act
    • Curfew and load-out deadline (02:00)
    • Staff schedule:
      • FOH engineer (from 16:00)
      • Lighting operator (from 16:00)
      • Bar staff (full team)
      • Door staff
      • Security guards (2 included + any extras)
    • Ticketing desk location (Live Room OR Front Room)
  2. Distribute runsheet to:
    • Promoter
    • All venue staff working the event
    • Eddie (for awareness)
  3. Post physical copy in green room and backstage

5. EVENT DAY OPERATIONS

5.1 Pre-Event Setup (Load-in → Doors)

Responsible: Operations Team + Technical Staff

Actions:

  1. Load-in (14:00):

    • Meet promoter/crew at load-in entrance
    • Provide access to stage and green room
    • Monitor equipment handling
    • Damage inspection: Note any existing damages to protect security bond

  2. Soundcheck (16:00-19:00):

    • FOH engineer conducts soundcheck per schedule
    • Lighting operator programs cues as needed
    • Address any technical issues immediately
    • Promoter/artists coordinate soundcheck order

  3. Bar & Venue Prep:

    • Bar fully stocked and staffed
    • POS system ready
    • Venue cleaned and prepared

  4. Door/Ticketing Setup:

    • If Standard (Live Room):
      • Ticketing desk at backstage Live Room doors
      • Security positioned at Live Room entrances
      • Front room open to public
    • If Front Room (+15k):
      • Ticketing desk at main front entrance
      • Security at front door only
      • Entire venue is ticketed event
    • Test POS for door sales (if applicable)
    • Prepare guest list (if promoter provided)

5.2 Event Execution (Doors → Show End)

Responsible: Operations Team + All Event Staff

Actions:

  1. Doors Open (Usually 19:30-20:00):

    • Door staff check IDs strictly:
      • Under-20: Turn away (Speakerbox policy)
      • Under-18: Admit BUT they must leave by 20:00
    • Ticket scanning/collection
    • Guest list management (if applicable)
    • Security monitors crowd

  2. 20:00 - Minor Expulsion:

    • Critical: Security actively checks for under-18s
    • All under-18s MUST be escorted out
    • Document compliance (legal protection)

  3. Bar Operations:

    • Bar fully staffed
    • POS tracking all sales (this is promoter's bar revenue)
    • Note: Promoter keeps 100% of bar sales (unlike Performance Agreement)
    • No outside beverages allowed (confiscate if found)

  4. Show Management:

    • FOH engineer runs sound
    • Lighting operator runs lighting
    • Operations team monitors:
      • Adherence to schedule
      • Security ratios maintained
      • Any incidents or issues
    • Curfew compliance: Show must end by 01:30 (hard stop, non-negotiable)

  5. Promoter Responsibilities:

    • Managing their own event flow
    • Coordinating artists
    • Box office/ticket sales (if doing door sales)

  6. Incident Management:

    • Any damages documented immediately with photos
    • Rule breaches logged
    • Intoxicated/disorderly guests removed by security

5.3 Post-Show Load-Out (Show End → 02:00)

Responsible: Operations Team + Promoter/Crew

Actions:

  1. Promoter/crew removes all equipment from stage
  2. Green room and stage area cleaned
  3. Damage assessment (CRITICAL for security bond):
    • Operations team conducts thorough inspection:
      • Stage and equipment
      • Green room
      • Bathrooms
      • Bar area
      • Any broken furniture, equipment, or fixtures
    • Photograph any damages immediately
    • Document in damage report:
      • Description of damage
      • Photos
      • Estimated repair/replacement cost
    • If damages found:
      • Inform promoter immediately
      • Explain security bond implications
  4. Load-out completed by 02:00
    • Extensions: If promoter needs more time, 3,000 THB per hour
    • Must be agreed in advance or paid immediately in cash

6. POST-EVENT FINANCIAL SETTLEMENT

6.1 Security Bond Assessment (Within 3 days)

Responsible: Operations Team (Kop) + Eddie

Actions:

Scenario A: No Damages

  1. Conduct final venue inspection
  2. Confirm no damages or excessive cleaning required
  3. Process security bond refund:
    • Amount: 5,000 THB
    • Method: Bank transfer to promoter
    • Timeline: Within 7 days of event
  4. Send refund confirmation email to promoter:
    • "Security bond refunded: 5,000 THB"
    • Transaction date and reference
    • Thank you message
  5. Update Noco: Security bond status "Refunded"
  6. File transaction record in event folder

Scenario B: Damages Occurred

  1. Compile damage report:
    • Description and photos of each damage
    • Obtain repair/replacement quotes
    • Calculate total damage cost
  2. If damage cost < 5,000 THB:
    • Deduct from security bond
    • Refund remainder
    • Example: 2,500 THB damages → Refund 2,500 THB
    • Send itemised statement to promoter:
      • Security bond: 5,000 THB
      • Damages: -2,500 THB
      • Refund: 2,500 THB
  3. If damage cost > 5,000 THB:
    • Security bond covers first 5,000 THB
    • Issue additional invoice for excess
    • Example: 8,000 THB damages → Invoice 3,000 THB
    • Send itemised statement:
      • Security bond applied: 5,000 THB
      • Additional damages: 3,000 THB
      • Total owed: 3,000 THB
    • Invoice due within 7 days
  4. If damage cost >> 5,000 THB (major damage):
    • Eddie handles negotiation
    • May involve insurance claims
    • Legal action if necessary

6.2 Excessive Cleaning Fee (If Applicable)

Responsible: Operations Team (Kop)

Trigger Conditions:

  • Venue left in unacceptable state
  • Requires additional deep cleaning beyond normal
  • Examples: Vomit, broken glass, spills, graffiti

Actions:

  1. Document condition with photos
  2. Calculate additional cleaning cost:
    • Staff overtime: [hours × rate]
    • Cleaning supplies/services
  3. Invoice promoter within 3 business days
  4. May deduct from security bond if total < 5,000 THB

6.3 Internal Reporting & Analysis (Within 7 days)

Responsible: Operations Team + Eddie

Actions:

  1. Compile event summary:
    • Attendance (actual vs. estimated)
    • Bar sales (good indicator of event success)
    • Any incidents or issues
    • Damages and costs
    • Security bond outcome
    • Extensions or add-ons charged
  2. Update master event profitability tracker:
    • Event date and name
    • Venue hire fee collected: 35,000 THB
    • Add-ons collected: [front room fee, extra security, extensions]
    • Bar sales: [amount] (venue keeps 100%)
    • Security bond: [refunded/retained amount]
    • Net venue revenue: Hire fee + add-ons + bar sales
  3. Conduct brief post-event debrief:
    • Promoter performance assessment
    • What worked well?
    • What went wrong?
    • Would we work with this promoter again?
    • Lessons learned
  4. Update promoter quality scorecard
  5. File all documents in event folder:
    • Contract
    • Payment receipts (deposit, balance, security bond)
    • Damage report (if applicable)
    • Financial summary
    • Post-event debrief notes

7. ISSUE MANAGEMENT & ESCALATION

7.1 Common Issues & Resolutions

Issue: Balance Payment Not Received by T-3 Days

  • Detection: Automated check in booking system
  • Action:
    • Contact promoter immediately
    • Explain contract requirement (Section 3)
    • 24-hour grace period
    • If still unpaid: Event may be cancelled, deposit forfeited per Section 4
  • Escalation: Eddie makes final call on cancellation

Issue: Promoter Requests to Cancel (>14 days before event)

  • Detection: Cancellation request received
  • Action: Reference Section 4 of contract:
    • Deposit refundable ONLY if venue successfully rebooks date
    • Attempt to rebook date
    • If rebooked: Full refund minus admin fee (if any agreed)
    • If not rebooked: Deposit retained
  • Process: Document outcome in booking system

Issue: Promoter Requests to Cancel (<14 days before event)

  • Detection: Cancellation request received
  • Action: Reference Section 4 of contract:
    • Deposit is non-refundable (stated clearly in contract)
    • Balance payment obligation remains
    • Balance may be waived at Eddie's discretion if date can be rebooked
  • Escalation: Eddie decides on balance payment enforcement

Issue: Under-18s Present After 20:00

  • Detection: Security or door staff observe minors
  • Action:
    • Immediate: Request ID check
    • Immediate: Escort minors out of venue
    • Critical: Document in incident report (legal protection)
    • Warn promoter of legal risk
    • Reference contract Section 8: "Promoter liable for fines if raided"
  • Escalation: If police raid occurs, promoter liable per contract

Issue: Promoter Wants to Extend Load-in or Load-out Time

  • Detection: Request during event or in advance
  • Action:
    • Explain rate: 3,000 THB per hour (Section 9)
    • If agreed in advance: Add to invoice
    • If requested day-of: Collect payment immediately (cash preferred)
    • Update runsheet and notify staff
  • Document: Extension hours and payment in event report

Issue: Damage to Venue or Equipment

  • Detection: Damage discovered during/after event
  • Action:
    • Photograph immediately
    • Document in damage report
    • Inform promoter immediately
    • Obtain repair/replacement quote
    • Apply against security bond
    • Invoice for excess if damage > 5,000 THB
  • Escalation: If promoter disputes, Eddie handles negotiation

Issue: Promoter Brings Outside Food/Beverages

  • Detection: Security or staff observe violation
  • Action:
    • Security confiscates items immediately (Section 10)
    • Verbal warning to promoter
    • Reference contract prohibition
    • Document incident
    • If guests violate: Ask guests to leave
  • Escalation: Repeated violations may result in event termination (no refund)

Issue: Low Attendance / Event Not as Successful as Promoter Hoped

  • Detection: Observation during event
  • Action:
    • No action required - This is promoter's risk
    • Venue already collected hire fee
    • Promoter keeps all ticket + bar revenue (both high or low)
    • Reference contract Section 11: "Venue not liable for low attendance"
  • Note: Be empathetic but clear on terms

Issue: Promoter Disputes Invoice or Refuses to Pay Additional Charges

  • Detection: Dispute communication or non-payment
  • Action:
    • Review contract clause supporting charge
    • Provide itemised breakdown with evidence (photos, timestamps, etc.)
    • Reference specific contract section
    • Offer to discuss but maintain position if contractually sound
  • Escalation:
    • Eddie negotiates if promoter has legitimate dispute
    • Withhold future bookings until settled
    • Legal action for significant amounts (Eddie decision)

7.2 Escalation Path

  1. Payment issues: Admin team → Eddie (immediate)
  2. Operational issues: Staff → Kop → Eddie
  3. Damage disputes: Kop documents → Eddie negotiates
  4. Safety/legal concerns: Immediate escalation to Eddie + document everything
  5. Cancellation decisions: Eddie has final authority

8. RISK MITIGATION CHECKLIST

Before Signing Contract:

  • [ ] Promoter has track record or strong plan
  • [ ] Expected attendance justifies 35k fee (60-80+ people)
  • [ ] Promoter can afford upfront payments
  • [ ] Event concept fits Speakerbox brand
  • [ ] No red flags in qualification assessment

Before Event:

  • [ ] Deposit received (18,725 THB)
  • [ ] Balance received by T-3 (18,725 THB)
  • [ ] Security bond received by T-7 (5,000 THB)
  • [ ] Ticketing desk location confirmed (standard or +15k)
  • [ ] Extra security calculated and paid (if needed)
  • [ ] Technical requirements confirmed
  • [ ] Event runsheet distributed
  • [ ] Under-18/20 policy communicated to promoter

During Event:

  • [ ] Under-18s exit by 20:00 (document compliance)
  • [ ] Under-20s not admitted
  • [ ] Security ratio maintained
  • [ ] Curfew strictly enforced (01:30)
  • [ ] No outside food/beverages
  • [ ] Any damages documented immediately
  • [ ] Load-out completed by 02:00

After Event:

  • [ ] Damage inspection completed
  • [ ] Security bond processed (refund or deduction) within 7 days
  • [ ] Any additional invoices issued within 3 days
  • [ ] Post-event summary completed
  • [ ] Promoter scorecard updated
  • [ ] All documents filed

9. KEY CONTACTS

  • Booking Authority: Eddie Mellor (final approval)
  • Day-to-Day Booking: Roy, Eddie, designated booker
  • Operations Coordinator: Kop
  • Bar Manager: Fai
  • Financial/Admin: Operations team + Eddie

10. APPENDIX: FINANCIAL CALCULATION EXAMPLES

Revenue Structure for Venue

Venue Hire Agreement = Fixed Revenue Model

Unlike Performance Agreement (50/50 split), venue revenue is fixed and guaranteed regardless of event success:

VENUE REVENUE (FIXED):
- Venue hire fee: 35,000 THB (+ VAT = 37,450 THB)
- Bar sales: [Variable, 100% to venue]
- Add-ons:
  - Front room ticketing: +15,000 THB (if applicable)
  - Extra security: +1,500 THB per guard (if applicable)
  - Extensions: +3,000 THB per hour (if applicable)

VENUE COSTS:
- Fixed daily operational: ~14,000 THB
- Staff (FOH + Lighting): Included in hire fee
- Security (2 guards): Included
- Bar COGS: ~25% of bar sales

NET PROFIT TO VENUE:
Base: 35,000 - 14,000 = 21,000 THB
+ Bar profit: [Bar sales × 0.75]
+ Add-ons: [Any extras]

Example A: Average Event

VENUE REVENUE:
- Hire fee: 35,000 THB
- Bar sales: 45,000 THB
- Front room ticketing: 0 (standard location)
- Extra security: 1,500 THB (1 extra guard for 120 guests)
TOTAL: 81,500 THB

VENUE COSTS:
- Fixed operational: 14,000 THB
- Bar COGS (25%): 11,250 THB
- Extra security: 1,500 THB (cost neutral)
TOTAL: 26,750 THB

NET PROFIT TO VENUE: 81,500 - 26,750 = 54,750 THB

Example B: High-Performing Event

VENUE REVENUE:
- Hire fee: 35,000 THB
- Bar sales: 80,000 THB (busy night!)
- Front room ticketing: 15,000 THB (full venue)
- Extra security: 3,000 THB (2 extra guards for 200 guests)
TOTAL: 133,000 THB

VENUE COSTS:
- Fixed operational: 14,000 THB
- Bar COGS (25%): 20,000 THB
- Extra security: 3,000 THB (cost neutral)
TOTAL: 37,000 THB

NET PROFIT TO VENUE: 133,000 - 37,000 = 96,000 THB

Example C: Event with Damages

VENUE REVENUE:
- Hire fee: 35,000 THB
- Bar sales: 40,000 THB
- Security bond: 5,000 THB (received upfront)
TOTAL: 80,000 THB

DAMAGES:
- Broken stage monitor: 3,500 THB
- Damaged green room furniture: 2,000 THB
TOTAL DAMAGES: 5,500 THB

SECURITY BOND SETTLEMENT:
- Security bond: 5,000 THB (applied to damages)
- Additional invoice to promoter: 500 THB
- Promoter receives: 0 THB refund

VENUE COSTS:
- Fixed operational: 14,000 THB
- Bar COGS: 10,000 THB
- Repair costs: 5,500 THB (covered by bond + invoice)
TOTAL: 29,500 THB

NET PROFIT TO VENUE: 80,000 - 29,500 + 500 = 51,000 THB

Key Insight: Venue Hire model provides revenue certainty for venue. Promoter takes all attendance/ticket risk but also keeps all upside.

DOCUMENT VERSION: 1.0
CREATED: January 2025
OWNER: Operations Team
REVIEW FREQUENCY: Quarterly or as needed

NEXT REVIEW: April 2025

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